…Where 'La Gourmandise' is not a sin!

Mexico City

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Food Culture

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Food Culture

I have been reminded many times recently on the vast contrasts between population with and without food culture. The easiest definition of what is food culture, in my mind, is that populations or people who have food culture live to eat, and those who don’t eat to live. Reduce to its bare essentials this is the simplest definition.

Generally in the northern parts of North America, meaning Canada and the US, the majority of the people do not live to eat, they generally eat to live, thus the great popularity of fast food. The French influence in Quebec is prevalent, though it is moderated by the North American influence, thus the food culture is not uniformly distributed in all the population.

The current climate in North America that is dominated by gourmet food and all of those food channels on TV is not real food culture, as it is a recent fad, and like all fads it will probably fade in the long term. There is also an elitist aspect to that fad that is not part of what I consider food culture. The good thing with such fads is that it may penetrate part of the population and in the long term help establish food culture in some groups of the population.

Our recent trip to Veracruz reminded me of the prevalence of food in my life, and what I consider the tenets of food culture. Like in most regions of Mexico the general population has a much closer relationship with food than elsewhere in North America. It is a cultural thing and people of all classes take their time to eat and enjoy it, and food is an essential part of appreciating daily life.

You see it in the town as people goes out to eat in the middle of the day, and take the time to enjoy the food and relax while eating it. A lot of offices have a 2 hour lunch time, since people like to take the time to enjoy their food. While we were visiting Veracruz we went to various places where the locals congregate to enjoy specialties at various times of the day. On one morning we went to Las Anitas, a little place in the industrial neighborhood that specializes in “Gorditas” and “Picaditas”. We went a little late for breakfast but the place was still crowded and people were eating like there was no tomorrow. On the way out of town we stopped for breakfast at Las Farolitos which was completely full in the middle of the morning, and which specializes in “Tamales De Elote” and other local specialties.

We went to a few seafood restaurants that were both excellent and relatively cheap for the type of meal we could get there. We were in town only for a few days so we did not have a chance to drive a little bit out of the town and visit little fishing villages where supremely good fresh seafood cost less than a fast food meal. We will definitely go back there to visit as the both the food and the people are great and the atmosphere is inviting and relaxing.

Even in Mexico City you see it in the outdoor markets where the food vendors are full of client from early morning to the end of the day, and you can barely move when it is lunch time. On Sunday morning everybody goes out to eat with the family and everywhere from nice restaurants to street vendors are full of clients. The same is true in the evenings where everybody goes out for an evening snack, and itinerant vendors shout their wares even in residential neighborhoods. From “Tamales” to “Sweet Breads”, to “Camotes”, everybody comes out to grab something to eat.

There is a complete obsession for food at all levels of society and traditional food are still king, and the penetration of most fast food place is not as great as other places due to a rich food culture that is shared by everybody. Of course the convenience of fast food is very attractive for the busy families, but a lot of people are more inclined in eating at local fast food concessions, thus in a way the food culture is still prevalent and tied to the local culture.

I will come back to the subject in the coming weeks, and drop me a note in the comments or via email on what is your relationship with food in your neck of the world and how does it compare to the local population.

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Debido al gran éxito del último curso de “Introducción al Vino” el sábado pasado y la falta de lugar para acomodar a todos lo que querían participar, abrimos una nueva fecha para el curso, el próximo sábado 22 de mayo. Todavía tenemos algunos lugares disponibles. Tenemos una promoción especial si te registras con un amigo, tendrás un 10% redescuento. Todos los detalles están AQUÍ, o llámanos a 1736 9016 o 04455 3191 2732 en el área metropolitana de la ciudad de México.

Durante el curso aprenderás todas las cosas básicas que necesitas desmitificar del maravilloso mundo del vino. Al final de la parte teórica del curso hacemos una degustación formal de 7 vinos diferentes. Todo el material del curso está incluido en un CD, incluyendo una copia de nuestro software profesional de degustación de vino.

El costo del Curso es de $1,350.00 M.N. ($1,250.00 M.N. si te registras con un amigo) y requerimos un depósito de $350.00 para reservar tu lugar. Reserva ahora ya sólo quedan muy pocos lugares.

Aquí un poco de lo que te espera:

Lucito

Due to the great success of last Saturday’s “Introduction to Wine” course and the lack of space to accommodate everybody who wished to participate, we opened a new date for the course this coming Saturday May 22. We still have a few available places left for it. We have a special promotion if you register with a friend, you get 10% off. All the details are HERE, or call us at 1736 9016 or 044 55 3191 2732 in the Mexico City metropolitan area.

During the course you will learn all the basic things you need to demystify the wonderful world of wine. At the end of the theoretical part of the course we do a formal tasting of 7 different wines. All the course’s material is included on a CD, including a free copy of our professional wine tasting software.

The course’s price is MN$1350 (MN$1215 if you register with a friend) and we require a MN$350 deposit to reserve your spot. Reserve now as there are only a few spaces left.

Here is a little bit of what is in store for you:

Lucito

Todavía tenemos algunos lugares disponibles para el curso de este sábado de “Una Introducción al Vino”. Tenemos una promoción especial, si te registras con un amigo recibirás un 10% de descuento. Los detalles están aquí.

Durante el curso aprenderán las cosas básicas que necesitan para desmitificar el maravilloso mundo del vino. Al final de la parte teórica del curso, hacemos una degustación formal de 7 vinos diferentes. Todo el material del curso está incluido en un CD, incluyendo una copia gratis de nuestro software profesional de cata.

El costo del curso es de $1,350.00 ($1315 si te registras con un amigo) y requerimos un depósito de $350.00 para reservar su lugar. Reserve ahora porque hay solamente algunos lugares disponibles.

Aquí un pequeño extracto del curso:

Lucito

We still have a few available places left for this Saturday’s “Introduction to Wine” course. We have a special promotion if you register with a friend, you get 10% off. All the details are HERE, or call us at 1736 9016 in the Mexico City metropolitan area.

During the course you will learn all the basic things you need to demystify the wonderful world of wine. At the end of the theoretical part of the course we do a formal tasting of 7 different wines. All the course’s material is included on a CD, including a free copy of our professional wine tasting software.

The course’s price is MN$1350 (MN$1215 if you register with a friend) and we require a MN$350 deposit to reserve your spot. Reserve now as there are only a few spaces left.

Here is a little bit of what is in store for you:

Lucito

Estamos orgullosos de anunciar una nueva fecha para nuestro curso Una Introducción al vino en el área de la ciudad de México.

El curso se llevará a cabo el día 15 de mayo, 2010, los detalles están disponibles AQUÍ. Durante el curso aprenderán las cosas básicas que necesitan para desmitificar el maravilloso mundo del vino. Al final de la parte teórica del curso, hacemos una degustación formal de 7 vinos diferentes. Todo el material del curso está incluido en un CD, incluyendo nuestro software profesional de cata.

El costo del curso es de $1,350.00 y requerimos un depósito de $350.00 para reservar su lugar. Reserve pronto ya que los lugares están limitados.

Aquí un pequeño extracto de lo está reservado para usted:

Por cierto, este curso será en español, pero si existe demanda también puedo impartir este curso y todos mis cursos y conferencias en inglés o francés. También puedo viajar alrededor del mundo o a su localidad para dar mis clases y conferencias en una variedad de temas. Por favor contácteme directamente para más información.

Lucito

We are proud to announce a new date for our Introduction to Wine course in the Mexico City area. The course will be held on May 15th and all the details are available HERE. During the course you will learn all the basic things you need to demystify the wonderful world of wine. At the end of the theoretical part of the course we do a formal tasting of 7 different wines. All the course’s material is included on a CD, including our professional wine tasting software.

The course’s price is MN$1350 and we require a MN$350 deposit to reserve your spot. Reserve early as spaces are limited.

Here is a short excerpt of what is in store for you:

BTW, this course will be in Spanish, but if there is a demand for it I can also give this course and all my courses and conferences in English or French. I can also travel worldwide to your locality to give classes and conferences on a variety of subjects. Please contact me directly for more information.

Lucito

We are actively looking for renting or buying a house in a good colonia of Mexico City. We have been renting classrooms and space for our various courses and conferences for a while and renting space for this in a good area of town gets very expensive very quickly. It prevents us from giving as many course as we wish, or making the courses as long as we wish. We also cannot cater to smaller classes like I prefer to do as we have to have a certain amount of people registered to justify the rental of a room for the course. Add to that that traveling time from where we currently live to most centric areas of town have increased from around an hour to from 2 to 3 hours each way 7 days a week, so even going to give the classes is getting more and more difficult and I do not see any real change except for getting worse.

We want to remedy the situation by either renting or buying a house in a good area of town and use part of the house to give our courses and conferences. This would solve the problem of being able to offer as many course as we want, being able to offer course for smaller groups, and definitively eliminate the traveling problem.

If anybody reading this post has something to offer us, or know of someone who might have something, please contact me directly as I am open to any suggestions.

Lucito

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